In 2020, the development of the LED display industry will be "two worlds of ice and fire." Affected by the epidemic, the traditional display industry is struggling to maintain in the cold winter; while the high-definition display industry led by Micro/Mini LED has become a hot spot for new infrastructure, 5G and other construction. China's LED display industry has also experienced a difficult recovery from the impact of the epidemic, and has continuously discovered new opportunities amidst the challenges.

2021 is the first year of the "14th Five-Year Plan", and it is also a year of accelerating the implementation of new infrastructure and 5G. China's LED display industry is also grasping opportunities in the challenge. At the beginning of the new year, many manufacturers have made a lot of predictions about the next development of the industry and market trends. But in general, as the global market competition in 2021 becomes fierce, coupled with the tightening and stricter management brought about by the new round of epidemic outbreaks, this has also added many variables to the development and trend of the industry.

Throughout the industry, the current LED display manufacturers' attention to market trends in the first half of this year is more concentrated in two aspects.

First, the upstream supply chain is under continuous global influence. Will the overall operating costs of the industry have an inflection point, or will it continue to rise?

Second, will downstream retail channels give rise to new business opportunities under the continuous change of consumer demand and the two-way impact of the internal and external environment? Following the 2020 conference all-in-one, ultra-high-definition display, high-end commercial display, etc., what new categories of consumption will emerge in 2021?

While paying attention to the trend, we must also deal with some severe challenges. For example, the price increase of raw materials will not end soon, and LED screen companies need to deal with it in advance. LED chips are structurally out of stock, and the contradiction between product supply and market demand has increased. In addition, the preferences of consumers in the LED display terminal market are becoming more individualized, customized, creative, etc., and the product chain of the LED industry is also facing greater challenges.

During the COVID-19, the cost of raw materials, transportation and other costs have increased, and the pressure on foreign exchange rates has increased. In addition, the global supply chain will continue to face uncertainties in the future. Based on this, the prices of raw materials and products have announced upward adjustments; Customer groups will also have an impact. 2021 will be a year full of opportunities and challenges for the LED display industry.